Nestoria gets lots of opportunities to talk to people about technology, but less opportunity to talk to people about real estate; because while we’re a site that helps match people with their dream property, the really cool thing about Nestoria is how we help – it’s our partners who look after the property lists. So it was especially interesting to interview Glenn Batten, who describes himself as: primarily a licensed real estate agent with a natural interest towards technology.
Glenn’s the General Manager of First National Real Estate Nerang, but he also writes about technology – especially if that technology could potentially be applied to real estate – for industry magazines and for the Business 2 Real Estate Technology and News Blog. He’s also been involved in the development of two niche real estate software solutions as a partner in Sellercom, and is the creator of the Australian Real Estate Software and Solutions Directory which helps agents share software and online solutions.
Glenn, thanks for sharing your views with us.
As creator of the Australian Real Estate Software and Solutions Directory you’re fairly uniquely positioned on the Real Estate side of the Real Estate and technology convergence, so I was wondering what kinds of challenges you face that you’d love to find the technological solution for?
I really think there is two main technological challenges facing agents today in Australia:
The first is education. The agents on the frontline are just not aware of the options available to them and when they do start using some of these fantastic tools they often don’t really take advantage of them as best as they could. I created the Software and Solutions Directory as a way to spread the word about the technology options available to agents and their feedback has been fantastic.
The second challenge I see is that the technology favoured by agents on the frontline is not being supported by the software vendors. Technology is becoming more and more mobile and smartphones have now hit the 1ghz barrier. The Apple iPad has set the slate form factor on fire and between these two types of devices we are going to see a greater demand for mobile computing. More and more Australian real estate agents are investing in smartphones, but the applications that would allow them to get the most out of this technology isn’t available yet: imagine standing at in front of home pointing your phone at a property and a property search using RPData just appears on the screen without typing a thing. That technology is built into the hardware of modern phones now but there is no apps that take advantage of it.
The Layar program is available for Android and iPhone smartphones already. This is a Mobile Augemented Realty Browser and allows data providers to display their data quickly and easily using Augmented Reality without the complexity of programming an AR interface themselves. Real Estate portals from the US, Spain, Sweden, Portugal, Russia, Netherlands, Italy, Japan, Belgium, UK, Ireland, France, Greece and Germany have all created Layars but the Australian portals and real estate groups seem to be sitting on their hands.
Is there any technology you’d dream up for the user side of the experience to help match people with their dream home? What are some examples of features that you think your buyers and sellers would both find attractive?
One concept I thought of that would make it easier for users is an open house planning tool. More and more buyers are planning whole days around viewing open homes. A prospective purchaser would conduct a search as normal filtering all the properties according to price, bedrooms and whatever criteria they wanted. Then with a sliding time scale the planning tool would then display what properties would be available to be viewed at certain times throughout the day. A buyer would select say 10am and see they have three potential properties to view and their details. They select two of those properties and advance the timeline to 11am and 5 other homes now become available to select from and so on till the timer period they want to stop. At the end of that selection process the system would produce a list of the inspections in order to print out or email to themselves and possibly even a map of driving directions to drive from one inspection to the next.
I had an idea that it would be cool if you could use mobile Augmented Reality to look around a property and get more details about different features, or even to look inside a property while standing in front of it – that would save heaps of time for renters. Are there any progressive technologies that you dream of utilising in your business?
That would be cool, however I don’t think the technology is out there just yet to create such a solution that would be economical for the end user. Companies like Google have the software sorted with their Streetview mapping solution where photos are stitched together so you can move seamlessly up and down the street an look around in a fully 360 degree turn as though you were standing there. The problem is probably more with the hardware taking all the photos so the software can be stitched together. Google has their fleet of camera cars and their new trike but that is just not accessible to agents, at least at the moment. It would not surprise me that if a hardware solution could be found to fit the budget of an agent that Google would share their software technology for free.
We have one tablet in our office already and I think the iPad will really help this type of hardware take off. Slate/Tablet pc’s have been around for quite a while now but advances in technology mean that they’re becoming more accepted by the mainstream consumer.
Nestoria sits on the technology side of the Real Estate/ technology convergence – is there anything you could suggest to us that we might be able to develop to improve the experience of our new Australian users? Any Australia specific trends or differences from other markets that you’re able to share with us?
Because nobody else is doing it already an Augmented Reality solution using something like a Layar layer would definitely gain interest amongst consumers and agents alike. Ah, here’s one we prepared earlier. In the matter of mobile applications generally I really think a common user interface in a mobile application across the 4 primary mobile smartphone platforms (iPhone, Android, Blackberry and Windows Mobile) is going to be a proactive move. A common interface between the wife’s iPhone and the husband’s Android handsets is really important for continuity and a wider acceptance in general.
Thanks again for your time Glenn. I think our office, as well as our readers will be interested to hear your suggestions about how we can help out the estate agents who list their properties on the portals that Nestoria is partnered with.











